A new luxury Swiss skincare brand has launched—Louminology. The brainchild of CEO and founder Leah Hollender, the brand debuts with four core products:

• Precious Pearl Illuminating Caviar Serum—with white truffle, crushed freshwater pearls, and caviar.
• Wonderose Alp Rose Serum—with raspberry stem cells and edelweiss extract.
• Illuminessensce Advanced Brightening Serum—with Vitamin C, Hyaluronic Acid, and Swiss Glacier Water.

“The concept of Louminology is based on the idea that every woman is unique and deserves a customized skincare experience,” the press release states.

The brand aims to focus on ethically produced, illuminating skincare products that allow users “unveil their unique luminescence.”